Trade News
Britain’s pride in their Roast Potatoes
Premium Roast Potatoes can be the difference between a good Sunday lunch and a great Sunday lunch. However, making large quantities during busy periods is time consuming and in the past frozen offerings have failed to reflect the quality, taste and appearance of freshly prepared roast potatoes. That was until the latest launch from premium frozen potato brand, Britain’s Pride. Newly launched Britain’s Pride Roast Potatoes are guaranteed to make a chef’s life easier by delivering the traditional and authentic ‘roasties’ experience that Britain loves - delicious and crisp on the outside, fluffy and soft on the inside - direct from the freezer.
As with all Britain’s Pride products, the Roast Potatoes are made using only the finest, best of British ingredients such as Maris Piper and King Edward potatoes that have been grown by British Farmers on British soil. Freshly prepared, the potatoes are blanched in sunflower oil to ensure a low saturated fat content and a clean deck of ingredients that also falls within FSA guidelines.
Available in two delicious varieties, traditional and crispy, Britain’s Pride Roast Potatoes use a mixture of halves and quarters, which have been specially prepared using Britain’s Pride expertise and knowledge, to ensure that when combined they give a natural chef-prepared appearance on plate, every time. Furthermore, a fast cook time means that you can cook to order, ensuring less wastage, or take advantage of the extended holding time of the crispy variety during long service periods. You can also be sure of a consistent all year round quality, and together with convenient storage and preparation, Britain’s Pride Roast Potatoes offer a win, win situation, perfect for the needs of today’s caterer.
With food miles, provenance and sustainability key factors in customer choice, and with 59% of British consumers believing it to be important to buy British*, Britain’s Pride is perfectly equipped to answer all the latest requirements. Produced, transported and packed in the UK according to Red Tractor Standards, all Britain’s Pride products are fully traceable from plough to plate.
Phil Cumming, Sales and Marketing Director for Lamb Weston is excited about this latest launch:
“The launch of Britain’s Pride Roast Potatoes will give chefs a product that is consistent, fast to prepare and extremely high quality. With the current trend of deskilling in the kitchen, Britain’s Pride Roast Potatoes give caterers a quality, fast alternative to preparing roast potatoes themselves. Furthermore, whilst they are delicious used straight from the pack, either for a traditional roast or tempting bar snack, they are also flexible enough for a chef to put his own twist on them by adding herbs and spices.”
Britain’s Pride Roast Potatoes are available in cases of 4 x 5.5lb bags and contain less than 3% fat per 100g when cooked. For further information please call Britain’s Pride on 0800 963962 or visit www.britainspride.co.uk. Alternatively contact Philippa Anderson (philippaanderson@lambweston-nl.com)
