Trade News
Müller® Develops New ‘Thick & Creamy’ Yogurt Range For Hospital Patients
Müller® UK, Britain’s leading yogurt manufacturer1, is expanding its portfolio of products in the healthcare sector with the spring launch of a delicious new range of ‘Thick & Creamy’ yogurts created with hospital patients in mind.
Developed specifically to provide hospital caterers with an affordable, tasty, smooth and nutritious yogurt in a portion size and pack format ideally suited to patient feeding, the new Müller® Thick & Creamy brand is being made available in three variants - Strawberry, Peach and Toffee flavour.
The new line will be officially launched when it makes its public debut at this year’s Hospital Caterers Association National Conference & Exhibition in Glasgow (April 23-24, 2009). (Visit Müller® UK on Stand No: 85 - Hall 2. Contact: Tom Carlton, National Account Manager. Telephone: 0774 898 4015).
To support the launch, Müller® UK will be highlighting the key attributes of Thick & Creamy range which will appeal to hospital patients and caterers alike. These include:
- the completely smooth texture which makes the yogurt easy for patients to eat;
- a smaller 110g pot size which is perfect for patients with smaller appetites and also reduces food waste and cost per pot for the caterer;
- each pot contains 130 calories and provides a source of protein as well as 23% of calcium RDA;
- the product is non-probiotic and is suitable for a variety of patient diets including both vegetarians and coeliacs;
- it contains no artificial colours or preservatives;
- the range offers a choice of two fruit flavours and one confectionery flavour, with a selection of each (6 x strawberry, 3 x peach and 3 x toffee flavour) being included in a 12 x 110g mixed case.
Müller® UK’s Nutrition Manager, Nicola Burgher, says: “Hospital food is an essential part of patient care. Good quality, well-balanced, wholesome meals can encourage patients to eat well and give them the nutrients they need to recover from surgery or illness.
“At a time when appetite is often lacking, it’s really important for the food to be tasty, easy to eat and presented in manageable portion sizes that the patient doesn’t find daunting and these considerations were at the heart of the development of our Thick & Creamy yogurts.
“From a hospital caterer’s perspective Müller® Thick & Creamy yogurts provide whole milk dairy goodness and are a natural source of dairy calcium, while the portion size and mixed case format offers optimum choice and convenience at a competitive and affordable price.”
The Thick & Creamy additions will complement the existing range of Müller® yogurts sold in the healthcare sector to meet different patient feeding requirements. These include: Müllerlight® - the leading fat free reduced calorie yogurt1 offered in selection of mixed case options including a new combination which incorporates the recently launched fat free Vanilla with Chocolate Sprinkles line; Müller® Vitality® - a functional low fat yogurt containing both pro-biotics and pre-biotics which are scientifically proven to promote digestive health*; and Müller® Little Stars® - a fromage frais made with 100% natural ingredients which are suitable for children’s menus.
The range of Müller® products, including mixed case options, are available through Foodservice chilled Wholesalers.
1. Source: IRI GB MAT 27.12.08
* Bouhnick el al (2007) Nutrition Research 27: 187-193
Müller® UK Telesales contact number: 01630 698600
Müller® is the UK’s number one yogurt brand with a 36% value share of the total yogurt market (IRI) 52 MAT w/e 29.11.08 www.mullerdairy.co.uk
Issued on behalf of Müller Dairy (UK) Limited
Tel: 01630 692000
Press enquiries, please contact: Shirley Braithwaite, Newshield PR.
Tel: 020 3008 8520 e-mail: shirley@newshieldpr.co.uk
